America loves a good come-from-behind story, especially when that story involves a lot of blood, sweat and tears along the way. We’re a country famous for falling down, dusting ourselves off, and getting back up again. Some of our most beloved national heroes and celebrities have failed and bounced back. Michael Jordan, for example, was cut from his high school basketball team. Championship boxers routinely get up from the mat—they never gave up, and neither should you.
Real estate can be a tough business, and you’re bound to lose a sale now and again. We’ve all been there; showing 50 homes to a client only to have them pick none of them. What matters more than the loss is how you put that past failure behind you and bring a winning attitude to your next client interaction.
Accept responsibility for the loss
In sports, the refs made a bad call or miss some of the action. The same goes for real estate. Sometimes it seems your clients missed an obvious opportunity on a property, or a fellow REALTOR® might misinterpret your communications. Still, it’s up to you to evaluate your own practices and ask tough questions about why a certain property hasn’t sold or about your own practices. After you evaluate, admit your mistakes. Instead of stewing, take each loss as a learning opportunity and move forward.
Real estate is a business based on trust, and built on handshakes. Working ethically is essential building a solid relationship with your clients and to growing your business in a way you can be proud of. Buyers and sellers alike need to be able to depend on you to act with their best interest in mind, as they make major, life-altering decisions surrounding the purchase and sale of their homes and businesses. The National Association of REALTORS® is committed to promoting real estate ethics in everything we do.
Whether you’re a new and aspiring REALTOR® or whether you’re brushing up on changes in the industry, we have multiple resources to help you join us in a commitment to real estate ethics. Continue reading »
Transforming a home into a Green Home can add value to a property, making it more desirable for environmentally-conscious buyers and reducing overall energy bills. By making a few updates and quick fixes, such as adding energy saving light bulbs, appliances, and high-efficiency water heaters, sellers can add both enticing new features and legitimate value to a home. Here’s a place to get started, and why they’re important selling points worth mentioning to potential buyers.
Simple Green Updates to Homes
Add a Green Home Energy Tracker – Keep track of energy output of individual appliances and electronics for between $20 and $50 or have a home-monitoring device installed for around $250, which will track overall electrical usage and provide real-time feedback on energy consumption and waste. A large variety of in-home energy trackers and monitors are currently available on the market, and new technology is syncing them with devices like smartphones and tablets. Continue reading »