If dog is man’s best friend, then a smartphone is a REALTOR’S® spouse. Joined at the hip, literally, the REALTOR® and her smartphone are an unbeatable team. Making calls, updating listings, contacting clients, finding directions. There are few things a modern day REALTOR® can’t do on her smart phone.
According to our 2010 National Association of REALTORS® 2010 NAR Member Profile:
- 56% of REALTORS® used a smartphone daily or almost daily in 2010 compared to 42% in 2009. Continue reading »
How much time are you spending thinking about land? How about soil and crop information? Or aerial photography of properties? Probably not very much at all. As a REALTOR®, you’re mostly concerned with what sits on top of the land. Not the land itself.
But “land” is a small word that encompasses a lot of real estate assets, including timber land, farm land, vineyards, ranches, waterfront, and much more. Every type of land comes with its own list of challenges and opportunities. As a growing subset of REALTORS® gains specialization in this field, the REALTORS® Land Institute is there to support them.
When you were a Boy Scout or Girl Scout, you may have helped little old ladies across the street, but now, when those old ladies are looking to buy, sell, or refinance a home, will you still be able to help them?
As a REALTOR® with a Seniors Real Estate Specialists® (SRES®) designation, the answer is yes! SRES designees are in a position to address the unique needs of home buyers and sellers over the age of 50.
You may know REALTOR.org as the website of the NATIONAL ASSOCIATION OF REALTORS®. It’s the place where you can read back issues of REALTOR® magazine and pass the time by viewing numerous Facebook and Twitter accounts.
But REALTOR.org is more than magazines and social media. Our organization is active in Washington, D.C., where we meet regularly with Senators and lobbyists to pass legislation that directly affects real estate professionals like you. And we’re accomplishing real results. Continue reading »
If you’re like many REALTORS®, you love data. Surveys, forecasts, balance sheets – the numbers tell the story and the story informs your work. So when you hear that pending home sales rose strongly with all regions experiencing gains from a year ago, or that 43 states and the District of Columbia saw a decline in the unemployment rate in the last year, you get as excited as a home stager in Crate and Barrel.
Well hold on to your credenzas, because the Research pages on REALTOR.org are filled to the brim with the latest and greatest data on the housing market, employment trends, economic outlooks and so much more.
We even feature reports on the demographics of our own National Association of REALTORS® community. For example, our 2010 NATIONAL ASSOCIATION OF REALTORS® Commercial Member Profile is a valuable document that describes the business and demographic characteristics of this growing segment of the NATIONAL ASSOCIATION OF REALTORS® membership. Like the fact that one in 10 commercial members saw an increase in international transactions in 2008.
Interested in how your fellow REALTORS® are faring in this economy? We’ve got that information as well, gleaned from our 2011 Member Profile, a random sample of our membership that provides insights into the business activities of today’s real estate professionals. Here’s a peek:
- Most members work more than 40 hours per week in 2010, a trend continuing for many years.
- 51 percent of brokerage specialists had a transaction involving a property in foreclosure and 44 percent of brokerage specialists had a transaction involving a short sale.
- 75 percent of members used a smartphone with email and Internet on a daily basis.
Our data doesn’t just allow you to get an edge on your competition, it allows you to find out what – and how – your competition is doing. With these facts, figures, and statistics, REALTORS® can make informed decisions about the future of their businesses.
The green movement, like social media, hybrid cars, and Justin Bieber, is no longer a trend, it’s here to stay. As demand grows for sustainably built homes and buildings, the consumer grows savvier and the competition gets craftier.
“Greenwashing,” the practice of falsely claiming to be green, unfortunately runs rampant in the real estate industry. It takes an educated approach to tell which structures are truly green and which are simply taking advantage of the hot market. For this reason, consumers are turning to industry experts to guide them through the process of purchasing a green building. Make sure you are one of those experts by earning The NATIONAL ASSOCIATION OF REALTORS® Green Designation.
The NATIONAL ASSOCIATION OF REALTORS® Green Designation was established in the spring of 2008 in response to growing demand. The program launched that fall and as of March 2010, over 4,000 individuals have been awarded the NATIONAL ASSOCIATION OF REALTORS® Green Designation and membership to the Green REsource Council, a unique community that connects like-minded REALTORS® green agents, brokers and property managers, working to green their businesses and their lives.
Recent studies suggest that green homes sell faster and for more money than their non-energy saving counterparts. According to a report by GreenWorks Realty in Seattle, new homes certified green sold for 22 percent more per square foot and spent 12 percent less time on the market than their traditional counterparts. As a NATIONAL ASSOCIATION OF REALTORS® Green Designee, you’ll receive the training and resources to take advantage of these opportunities. Ongoing education about green materials, energy efficient technology, and green incentives will enable you to become a leader in the marketplace.
The demand for green will only continue to grow. Put yourself at the forefront of the green movement, and let the customers come to you. It’s not only the right thing for the environment and for the next generation, it’s the right thing for your business.