Data: The Competitive Advantage

dataIf you’re like many REALTORS®, you love data. Surveys, forecasts, balance sheets – the numbers tell the story and the story informs your work. So when you hear that pending home sales rose strongly with all regions experiencing gains from a year ago, or that 43 states and the District of Columbia saw a decline in the unemployment rate in the last year, you get as excited as a home stager in Crate and Barrel.

Well hold on to your credenzas, because the Research pages on are filled to the brim with the latest and greatest data on the housing market, employment trends, economic outlooks and so much more.

We even feature reports on the demographics of our own National Association of REALTORS® community. For example, our 2010 NATIONAL ASSOCIATION OF REALTORS® Commercial Member Profile is a valuable document that describes the business and demographic characteristics of this growing segment of the NATIONAL ASSOCIATION OF REALTORS® membership. Like the fact that one in 10 commercial members saw an increase in international transactions in 2008.

Interested in how your fellow REALTORS® are faring in this economy? We’ve got that information as well, gleaned from our 2011 Member Profile, a random sample of our membership that provides insights into the business activities of today’s real estate professionals. Here’s a peek:

  • Most members work more than 40 hours per week in 2010, a trend continuing for many years.
  • 51 percent of brokerage specialists had a transaction involving a property in foreclosure and 44 percent of brokerage specialists had a transaction involving a short sale.
  • 75 percent of members used a smartphone with email and Internet on a daily basis.

Our data doesn’t just allow you to get an edge on your competition, it allows you to find out what – and how – your competition is doing. With these facts, figures, and statistics, REALTORS® can make informed decisions about the future of their businesses.