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A REALTOR’S® Best Friend

Woman on PhoneIf dog is man’s best friend, then a smartphone is a REALTOR’S® spouse. Joined at the hip, literally, the REALTOR® and her smartphone are an unbeatable team. Making calls, updating listings, contacting clients, finding directions. There are few things a modern day REALTOR® can’t do on her smart phone.

According to our 2010 National Association of REALTORS® 2010 NAR Member Profile:

  • 56% of REALTORS® used a smartphone daily or almost daily in 2010 compared to 42% in 2009.

And REALTORS® aren’t a discriminating bunch. While Blackberry was the most popular smartphone operating system in 2010, survey respondents also used Palm, Windows, Apple and Android devices. There’s a phone and an operating system to fit any need. But with this many choices, how do you know what to pick?

You’re in luck, because the Technology section of REALTOR.org is full of helpful resources for not just smartphones, but any and everything related to the technology that will take your real estate business to the next level, including discounts on hardware and software and Field Guides to the latest innovations. That’s where you’ll find the links to the resources you can use to make informed decisions about what technology is right for your growing business.

The 2011 REALTOR Magazine Buyer’s Guide to Smartphones would be a great place to start. Once you’ve decided on a phone, if you feel comfortable enough to start playing around with it, take a look at the must-have real estate apps that every REALTOR® should download. If you’re not yet convinced of the value of a smartphone, read up on how real estate practitioners from around the country use smartphones for their businesses.

One of the best ways to learn what’s right for your business is to interact with other REALTORS experiencing the same issues. The Center for REALTOR® Technology Blog provides regular updates on the technology news that you find relevant and hosts a comments section where members contribute their experiences and help each other out.

Some people find technology scary. We find it exciting, fun, interesting and constantly changing. Kind of like the real estate industry.