America is more diverse than it has been at any other time in our nation’s history. As a result, ethnic homeowner growth has become critical to sustaining housing markets across the country.
Minorities account for 40% of first-time homebuyers. That adds up to a lot of new customers during a time when earning the confidence of a potential homebuyer is more complex than it used to be.The REALTOR® of the 21st century knows that multicultural outreach is a key element of a successful real estate practice. That’s why the Diversity resources provided on REALTOR.org should be a key element of any REALTOR’S® toolbox. Continue reading »
Hola. Bonjour. Ni Hao. Jambo. Guten Tag. Shalom. In how many languages can you say, “Hello?”
If you’re like a growing number of REALTORS®, the answer is probably, “more than one.” That’s because international buyers are a growing segment of the real estate market, and the successful REALTOR® takes steps to understand and communicate with foreign buyers. These steps go far beyond simply learning a few phrases in a different language into an understanding of the cultural, economic and legal issues surrounding international purchases. This understanding puts both the REALTOR® and client at ease, allowing them both to take advantage of some incredible real estate opportunities. Continue reading »
With the explosion of REALTOR® specialties you have more options to diversify your business than ever.
At the Real Estate Buyer’s Agent Council (REBAC) the buyer is always number one. As the world’s largest organization of real estate professionals focused on buyer representation, REBAC provides specialized training to helps its members—and the homebuyers who work with them—experience seamless real estate transactions that benefit all parties involved.
The mission of the Real Estate Buyer’s Agent Council (REBAC) is to provide training and support that helps buyer’s representatives be successful in their business, while also educating consumers about the benefits of the Accredited Buyer’s Representative (ABR®) designation.
We are committed to giving our members the edge they need to thrive as a REALTOR®. One way we accomplish this mission is by offering REALTOR® Designation and Certification courses. Successfully completing a Designation or Certification course will give you specialized expertise and an opportunity to expand your client base. You’ll find these certifications are an excellent way to build your business in any economy.
We’ve compiled a list of all our Certification options to make it easy for you to find the one that matches your interest, market, and expertise. Continue reading »
While the title “resort specialist” may conjure up images of poolside meetings and multi-million dollar beachfront homes, the reality is a bit less glamorous.
REALTORS® who work within this unique niche – buying, selling, or managing properties for investment, development, retirement or second homes in a resort/vacation destination – have faced a turbulent economic climate that has stifled sales and spooked buyers.
If you’re planning on attending the REALTORS
® Conference & Expo in Anaheim this November, you’re definitely going to benefit from the opportunity to network with colleagues and sharpen your marketing skills. You may not be aware that there are a number of pre-conference training courses that will give you a leg up on the competition.
There are roughly two days of courses you can register for that take place before the conference. We think the following are some courses of particular value: Continue reading »
Facebook. Twitter. YouTube. You use these sites all the time to keep in touch with friends and family, to see the latest viral video, and share your vacation pictures with the world, but why would a real estate professional like you spend time on these sites for work?
The point, as it turns out, is that social media marketing is revolutionizing the way REALTORS® list properties, interact with clients, and market their services.
We already know the home buying audience is online. Data from the 2009 National Association of REALTORS® Profile of Home Buyers and Sellers tells us that: Continue reading »
