It’s All About the Buyers

FamilyWith the explosion of REALTOR® specialties you have more options to diversify your business than ever.

At the Real Estate Buyer’s Agent Council (REBAC) the buyer is always number one. As the world’s largest organization of real estate professionals focused on buyer representation, REBAC provides specialized training to helps its members—and the homebuyers who work with them—experience seamless real estate transactions that benefit all parties involved.

The mission of the Real Estate Buyer’s Agent Council (REBAC) is to provide training and support that helps buyer’s representatives be successful in their business, while also educating consumers about the benefits of the Accredited Buyer’s Representative  (ABR®) designation.

Research has proven what we’ve always suspected to be true: real estate education helps agents grow their business. When a REALTOR® decides to earn an ABR®, she gains valuable real estate education as well as access to REBAC members-only marketing tools and resources, which provide a much needed competitive edge in today’s housing market.

The end result is enhanced expertise in the eyes of home buyers, which ultimately results in more sales. ABR® Designees earn twice as much as agents with no designations and 95% of home buyers say that they highly value agent knowledge.

Purchasing a home has always been a major undertaking and a significant personal milestone in a buyer’s life. With the recent economic instability, the prospect of homeownership may make some buyers even more nervous than before. Working with a REALTOR® who has earned an ABR® gives anxious buyers piece of mind. Those three little letters signal expertise, confidence and compassion, the very characteristics needed to get your buyer to become a homeowner.

  1. Buying a home is generally one of the largest financial decisions a person will ever make. Put an ABR® to work and have the benefit of an experienced professional on your side. Your buyer’s agent is your advocate, your advisor, your negotiator, and your confidante throughout the buying process.