REALTOR® Guide: Surviving the Holidays

The holidays are a busy time for REALTORS® and sellers alike – holiday gatherings, presents to buy, in-laws visiting, and treats to bake. Sellers may be motivated to pull their home off the market until the New Year rather than be interrupted during the holiday season and REALTORS® might be tempted to scale back their efforts as well. Despite the season, you can still sell during the holidays and it’s the perfect opportunity for REALTORS® to distance themselves from the crowd.

Reconnect with Current Clientele

Tis the season to give thanks and show your generous side. Use the holidays to reconnect with clients and keep your name on their minds for the next time they’re in the market for a home. You can do everything from writing personal messages on their Facebook walls wishing them a happy holiday to sending holiday cards or inexpensive gifts. Make these messages as personal as possible. The personal touch will go a long way.

Don’t Stop Working

The market might be slow but people are still buying. Make yourself available. Be the REALTOR® who’s willing to go the extra mile when others are setting their away messages. Follow up with recent clients and do a little something extra to make them think of you when they tell everyone about their beautiful new home. Also, don’t be afraid to get out there and meet new clients. Volunteer to wrap presents at local businesses or help with food drives to network and create new leads during the social season.

Use the Time to Plan

If you find yourself with more time on your hands, use it effectively to prepare for the New Year. Review and update your marketing plan for 2012 and learn new skills that will help distance you from the crowd. Organize your files and contacts and research how you can be a better REALTOR® in 2012. You’ll find that the research and development you put into yourself will pay off when the busy season returns.

What other tips do you have for surviving the holidays? Share your comments below and let’s start a conversation!