Everyone knows there’s always room for improvement. Sometimes it’s a little thing and sometimes it’s a change in strategy or philosophy. Here are 19 ways you can outshine the competition.
1. Do the Little Things Right in Social Media
Social media is about being social – always keep that in mind. When others are pushing listing like crazy, be the social one in the room. Share information, ask opinions, don’t be afraid to post things that interest you but aren’t necessarily about real estate, and remember – always be social.
2. Supercharge Your Email Campaign
Take time to optimize your email marketing messages. Make it easy to subscribe, have a clear call to action, and give the recipient clear ways to follow you in the social space or contact you directly.
3. Always Be Open to Growth
The way to stay ahead of the competition is to constantly learn and evolve. Read as much as you can about the industry and learn from the experts. NAR offers a number of educational opportunities for members that can’t be beat.
4. Use YouTube
YouTube is the number two search engine in the world. The opportunity is there to get lots of views and create a lot of engagement. You don’t even have to shoot video – put together a slideshow with captions or basic narration.
5. Make Your Brand Shine
Is your brand as good as it can be? Update your business cards, stationary, website, and marketing materials to reflect who you are as a REALTOR®.
6. Make Them Remember You
Stay in touch with past clients and stay active to create new leads. Make them remember you by connecting on and offline. Keep your name in their minds for when they need your services again.
7. Brand Your Twitter Page
Twitter allows some customization so why not take advantage to help brand yourself a little better. Select a distinctive thumbnail to represent you, be sure to fill out your bio, and design a background that includes all your contact information for prospective clients.
8. Use Photos and Video on Facebook
Facebook is about telling stories and nothing tells stories like photos and video. Set up albums of your recent listings or happy clients in front of their new homes. Post videos that will engage your community – even if they aren’t related to real estate.
9. Make Your Website Shine
If you have a website, be sure that’s it clean, clear, and easy to navigate. Make sure it’s also easy for people to find your contact information, follow you on social networks, and see any content you’ve created like videos or blogs.
10. Get on LinkedIn
The social network for professionals, LinkedIn is a great way to connect with colleagues in the industry to help build relationships that can help you down the road. You can keep an eye on the competition, while also building a network to support you down the road. Network with over 40,000 REALTORS® on the National Association of REALTORS® LinkedIn Group.
11. Add That Personal Touch
Be the REALTOR® who is known for their personal touch. Send hand written notes to clients on special occasions, give out pumpkins at Halloween and be sure to send a housewarming gift after closing.
12. Optimize Your Website for Search
Search engine optimization (SEO) will help people who are looking for real estate online find your site. Include keywords that describe your services, what your specialties are and where you’re located. You want to be the first site that pops up when a prospective client is on Google.
13. Make the Most of Your Open House
First impressions are important and many prospective buyers either fall in love or out of love with a house within minutes of setting foot through the door. Help prospective buyers make an emotional connection to the home and make the most out of your open houses.
Be an industry thought leader and create a blog. If you’re already blogging, take it one step further and become an expert blogger. Plan your content in advance, constantly check industry trends, and create insightful and relevant copy.
15. Get Involved in the Community
By getting involved in your community, you’ll not only do some good, but also meet a lot of people and develop new contacts. Volunteer at any number of organizations in your area and donate your time to good causes.
16. Capture a Niche
Seniors, singles, for sale by owners – there might be a niche in your area that is being underserviced which you can step in and dominate. Do some research and see if you can be the go-to resource to help these niche markets in real estate.
17. Engage with Other Blogs
Rather than just posting to your own blog, comment on other real estate blogs and develop relationships with other thought leaders. This could lead to guest posts on their blog, helping you reach a wider audience.
18. Learn to Write a Great Home Description
Studies show that nearly 90% of buyers use the internet in their research. Catch their attention with great home descriptions using key terms to describe the highlights of each home using brief concise wording, and using abbreviations when possible.
19. Update Your Picture
Has it been a few years since you had a nice headshot taken? Unless you’re in love with the pic, it might be a good idea to take a new photograph every few years. There’s nothing worse than an outdated photo that looks like it was taken decades ago.
What tips do you have to outshine the competition? Is there one thing you think you do better than anyone in your territory? Let’s help each other improve – share your tips with us in the comments.