Spring is here. Are you ready to get a jump on the market and build your business with Green opportunities? According to recent McGraw Hill research, the Green Homes Market is expected to increase five-fold by 2016. REALTORS® are reporting that energy-efficient homes are selling faster and for higher prices as homebuyers factor in long-term utility savings.
This points to an opportunity for you to boost your business with these smart “green marketing” strategies:
Green is the New Granite Countertop
According to one homebuilder, homebuyers are actively seeking out energy-efficient features in their next home. Make sure you highlight specific green features and highlight them prominently on sales sheets and classified listings.
Understand Green Credits and Tax Savings
The federal government is aggressively incentivizing purchases of energy-efficient homes. Be ready to walk your homebuyers and sellers through the potential tax savings and credits.
Investigate Energy Efficient Mortgages (EEM) as a Financing Option
When appropriate, suggest an Energy Efficient Mortgage to homebuyers financing a green-friendly home. To get started, you’ll need to score the home using the Home Energy Rating System (HERS). Getting a certified HERS rating typically costs between $300 and $800 and is paid by the seller, lender, or real estate agent. An EEM mortgage often helps a buyer afford a home normally out of their price range. An EEM is a great way to get a homebuyer into there preferred home while benefiting the environment as well.
Homebuyers and sellers have their pick of eager agents to assist them with their real estate needs. We wanted to make sure that you stand out from the pack and demonstrate to your potential clients the advantages of working with a REALTOR®. We’ve compiled a list of 7 tools that you can add to your marketing repertoire.
1. Establish a Competitive Advantage with Education from REALTOR® University
Consider investing in a Designation or Certification Course offered by the National Association of REALTORS® which offer you specific skills that will help you offer unique services to your buyers and sellers. You can also take your training to the next level by applying to REALTOR® University’s graduate school where you can pursue a Master of Real Estate Degree in a variety of concentrations ranging from Real Estate Sales, Marketing and Management to Real Estate Appraisal.
2. Get Handy with Apps
REALTORS® have a number of useful apps at their disposal to help you work on the go and stay productive. NAR offers apps to help with business and your membership, while you can also download free apps on iTunes to help with marketing, managing client relationships and even helping with calculating interest rates and annual property taxes.