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5 Ways REALTORS® Can Get the Most Out of Facebook Timeline

Facebook Timeline is currently available to all personal pages, but the clock is ticking for brands to join as well. By March 30, like it or not, everyone will be on Timeline. The time is now for REALTORS® to jump on board and make sure they’re ready for the change.

Timeline accentuates stories, with large images, more compelling content and the ability to add milestones to tell an even deeper story. This allows REALTORS® to better feature listings, highlight neighborhoods or tell your own story.

Here are five things REALTORS® can do to get the most out of Facebook Timeline:

1. Cover Photo and Thumbnail

The new Timeline cover photo dominates the new layout, replacing the five-image photo strip of old. The new cover photo (851×315) gives REALTORS® plenty of real estate to showcase a compelling image that enhances your personal brand. Perhaps an image of a family in front of their new home or a beautiful home and with your sign on the lawn?

The thumbnail (90×90) sits at the bottom left of the cover photo and appears next to all posts you make on Facebook, so take care to make it compelling as well. The best thumbnails are usually professional headshots that blend well with your cover photo.

Here’s a link to get inspiration on creating your own cover photo and thumbnail: 13 Creative Facebook Cover Photos

2. Milestones

It’s Facebook’s intention to allow the social network to catalogue and tell your life story. Since your life goes back further than the invention of Facebook, Timeline allows you to include milestones along the way. Near your status update box you’ll see Life Event, which allows you to tag a significant event in your life on the timeline. Work, family, relationships, home, living, travel – Facebook offers a chance for individuals and brands to tell a full story on Timeline.

REALTORS® can take advantage of this by inserting key events in their own personal and professional lives. Seeding Timeline with home sales (included with a photo of the smiling family), real estate awards, conferences attended or personal events like marriages, children and grandchildren will tell your story and enhance your brand. These can be entertaining and useful at the same time – like your own personal rich media Wikipedia page.

3. Put Your Best Foot Forward

When Facebook moves a page from the old layout to the new Timeline, every post moves as well. Since the format is new and links will alter slightly, REALTORS® are advised to perform a content review and go through their profiles to select posts that should be hidden from public view. Users can hide less compelling posts, freeing up Timeline for the more compelling content. Remember, not all posts are created equally. Put your best foot forward at all times.

4. Highlight Your Attributes

Just as Facebook Timeline allows you to hide posts, it also allows you to highlight your best content. Posts are displayed on either side of the Timeline branch, unless you click the star at the top right of the post which gives you the option of highlighting it. Highlighting a post positions it in the center of the branch, giving it extra real estate. REALTORS® should highlight their best photos or video – excellent properties, happy clients, personal images that accentuate your community involvement – anything to help tell your story. These will stand out and draw the most eyeballs.

5. Changes for Brand Pages

If you’re a REALTOR® running a brand page, there are additional changes to the platform you should be made aware of.  First, default landing pages are a thing of the past. All Facebook pages now default to Timeline. This does away with landing tabs and “like gates” of the past. Tabs also move from the left sidebar to the top of the Facebook page where a maximum of three can reside. This makes them less prominent than before and forces brands to prioritize.

On the positive side, brand pages can now pin highlight content to the top of the page where it can remain above all other posts for seven days. This can help REALTORS® show off big wins or promote upcoming events so visitors are aware of them. Timeline for Brands also allows Facebook users to message brands directly instead of relying on writing on a wall to communicate. This is a big step forward for customer service.

Final Thoughts

Facebook Timeline is a good thing for motivated REALTORS® because it offers even more ways to highlight compelling content and tell your story. What differentiates you from the competition? Why should a homebuyer or home seller look to you for trusted guidance? Timeline allows you to create a rich media experience that touts your business and personal side like never before.

How do you think you’ll use Facebook Timeline to enhance your brand? Leave a comment below and let’s start a conversation.

Comments
  1. Thanks for the information. It’s very helpful. I just started a business page, http://www.facebook.com/Michaeliossa which has the new page layout. Having the split timeline may take a bit getting used to though.

  2. Susanne Lynch

    I haven’t switched yet, but please become a fan of my page and let me know what you think. Thank you.

    https://www.facebook.com/pages/NH-Realtor-Susanne-Lynch/108436692536111

  3. I agree. It will take a bit of time to get used to and will open doors for more learning curve. I read that “coupons” are no longer ok for the cover photo. What’s the new way to have a click here to like the page with an optin form? Any suggestions would be appreciated! Happy weekend…

  4. Oops. I forgot to click to be notified of comments on previous post.

  5. Thanks for keeping up with updated information in Real Estate helps on marketing. Good to know Facebook is also for Business.

  6. Nice and informative article.

  7. I have a new page with the timeline format. Please take a look and provide feedback. Thank you! http://www.facebook.com/LisaFitzpatrickRealEstate

  8. I like the autobiographical aspect, and how it could be adapted to a real estate purpose. I do think that structuring the timeline right is the key, since buyers don’t want to wade through a bunch of fluff just to get to the meat and potatoes.

  9. Rod Hawkins

    If you need some ideas on setting up your timeline, go to our Facebook page, Realtor Brand Pages @ http://www.fb.com/realtor.brand.pp . One of the greatest things, is we integrate your property search into a secure branded Facebook application. This allows your clients to view your properties and “Never Leave Facebook”. Let us if we can help. Thanks Rod Hawkins!

  10. Great over view of the new Facebook Timeline features.

    I would also like to point out some of the limitations attached with the Facebook Cover image such as:

    You cannot use Facebook Cover photo to display contact information like web address, email, mailing address or other information intended for your Page’s About section.

    You can read the full terms & conditions about the Facebook Cover Photo here: https://www.facebook.com/help/?faq=276329115767498

    Regarding the default landing pages, it’s not dead altogether, you can still use them even with more effectively because page size has increased with Facebook ads.

    You just can’t set the default landing page for every one.