7 Ways to Differentiate Yourself as a REALTOR®

Homebuyers and sellers have their pick of eager agents to assist them with their real estate needs.  We wanted to make sure that you stand out from the pack and demonstrate to your potential clients the advantages of working with a REALTOR®.  We’ve compiled a list of 7 tools that you can add to your marketing repertoire.

1. Establish a Competitive Advantage with Education from REALTOR® University
Consider investing in a Designation or Certification Course offered by the National Association of REALTORS® which offer you specific skills that will help you offer unique services to your buyers and sellers. You can also take your training to the next level by applying to REALTOR® University’s graduate school where you can pursue a Master of Real Estate Degree in a variety of concentrations ranging from Real Estate Sales, Marketing and Management to Real Estate Appraisal.

2. Get Handy with Apps
REALTORS® have a number of useful apps at their disposal to help you work on the go and stay productive. NAR offers apps to help with business and your membership, while you can also download free apps on iTunes to help with marketing, managing client relationships and even helping with calculating interest rates and annual property taxes.

3. Establish Your Expertise with Blogging
A well-written and maintained blog is a fantastic selling tool for new and veteran REALTORS®. Use your blog to educate buyers about home buying, selling, neighborhoods, schools, community services and events. Your blog can also be a powerful platform for featuring homes as well.

4. Gain Free Publicity By Being a Resource
Its time to get out there and make sure that your local newspaper, Chamber of Commerce and community blog knows they can call on you for real estate related information. A simple handwritten note to the writer covering local business for your town newspaper may be all it takes to get free publicity. An active blog, Twitter and Facebook account will also raise your visibility with local influencers. Get free ready to use home buying and selling articles to use in your consumer communications by utilizing the REALTOR® Content Resource.

5. Catch the Pinterest Wave
Pinterest is taking the web by storm.  Your buyers and sellers are probably on Pinterest sharing photos and filling their boards.  Join the conversation by creating pin-boards representing different neighborhoods. Pin photos of homes for sale on their Pinterest Board.  Make sure you include a link to your website or blog to get the call.

6. Stay Ahead of the Pack with Facebook
On March 30th Facebook will change every page to its new Timeline design.  The new design gives you more space to put full-width pictures along with other REALTOR® friendly features.  Spend some time reviewing the Facebook changes and be the first in your community to showcase your brand and take advantage of the benefits.

Did we miss any?  Tell us which marketing tools you’re watching in the comments below.

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