Spring is here. Are you ready to get a jump on the market and build your business with Green opportunities? According to recent McGraw Hill research, the Green Homes Market is expected to increase five-fold by 2016. REALTORS® are reporting that energy-efficient homes are selling faster and for higher prices as homebuyers factor in long-term utility savings.
This points to an opportunity for you to boost your business with these smart “green marketing” strategies:
Green is the New Granite Countertop
According to one homebuilder, homebuyers are actively seeking out energy-efficient features in their next home. Make sure you highlight specific green features and highlight them prominently on sales sheets and classified listings.
Understand Green Credits and Tax Savings
The federal government is aggressively incentivizing purchases of energy-efficient homes. Be ready to walk your homebuyers and sellers through the potential tax savings and credits.
Investigate Energy Efficient Mortgages (EEM) as a Financing Option
When appropriate, suggest an Energy Efficient Mortgage to homebuyers financing a green-friendly home. To get started, you’ll need to score the home using the Home Energy Rating System (HERS). Getting a certified HERS rating typically costs between $300 and $800 and is paid by the seller, lender, or real estate agent. An EEM mortgage often helps a buyer afford a home normally out of their price range. An EEM is a great way to get a homebuyer into there preferred home while benefiting the environment as well.
Many homebuyers may not surface their energy-efficient requirements. Make sure you add Green Qualifying questions to your qualifying process. Ask specific questions such as “Are you looking for energy-efficient heating and cooling features in your new home?” Asking these questions from the onset will help you narrow down your home visits to the right green homes.
Jumpstart Slow – Selling Listings
Slow-selling homes could benefit from a Green makeover. Take time to educate your home sellers on the benefits of making key energy-efficient upgrades to roofing, insulation, and heating and cooling systems. Smart targeted investments could revitalize the listing and attract green-conscious homebuyers.
Stand Out From the Competition with a GREEN Designation.
The National Association of Realtors created the GREEN Designation to help REALTORS® find, understand, and market homes and commercial properties with Green Features. Adding the GREEN designation to your title alerts homebuyers and sellers that you have specific expertise in marketing energy-efficient homes properties.
How Green is Your Market? Have you seen more green home sales in your market? What are some of the key points you stress when showing a green home?