Networking with other brokers is a fantastic way to not only build a strong professional image in your market, but it can also drive deals that close smoothly and efficiently. Even meeting peers who operate out of state may bring you long-term business opportunities that you never thought were possible.
The number one reason why meeting peers is important is simply because professionals work better with individuals whom they know and trust. Better still, customers on both sides of a transaction will be more apt to close deals with their retained REALTORS® when these professionals say they are familiar with each other and attest to their expertise as fair, diligent, responsive and cooperative. This brings peace of mind that a deal is being negotiated with the best interests of all parties intact.
The peers in your office are a great place to start networking. This of course assumes you have affiliated your business through a specific company that retains the services of several brokers. Take the initiative and introduce yourself to fellow REALTORS® across the aisle. Discuss issues they frequently encounter and agree on ways to overcome them as partners in any given transaction.
Also take time to get to know other brokers outside your office, especially those who work for competing affiliations in and around the communities you serve. You never know when you will be partnered together on a future transaction. Building a rapport as a trusted professional will generate positive word-of-mouth branding of your services throughout industry and make working with new brokers a smoother proposition.
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