Bring Unique Value to Clients with the Lowe’s Program for REALTORS®

LowesSimple, fast and unique, the Lowe’s Program for REALTORS® provides NAR members with more than just discounts for property upgrades. It also offers a cutting-edge and professional digital marketing tool and discounts on gift cards that help to exceed client expectations. And using the program will help set you apart from other real estate agents in your market. Available through NAR’s REALTOR Benefits® Program, the Lowe’s Program for REALTORS® offers members a free marketing service featuring an eCoupon that is customized to include your business contact info. Recipients receive 10% off purchases made at Lowe’s or Members can also purchase Lowe’s gift cards through the site at a 5% discount.

Set Yourself Apart with Lowe’s

Clients will appreciate the savings opportunities you’re providing to instantly address home improvement. Most sellers realize that even modest upgrades or repairs to their home can increase its value on the marketplace. Buyers moving into a new home will want to make changes to their new home as well. Use the Lowe’s Program for REALTORS® to show that you understand this, and it will position you as a caring business partner who goes the extra mile for clients.

How the Lowe’s Partnership Can Promote Your Business

Savvy real estate agents who value digital marketing are always on the lookout for new opportunities to communicate with clients. The eCoupon provides a professionally-designed template describing the 10% savings offer. Better still, the eCoupons clearly display the personalized contact info of the REALTOR®, and the speedy delivery via email allows the client to have quick access to the discount. The program now also offers limited-time special product offer eCoupons, available exclusively for REALTORS® for their own use and to send clients. The eCoupons may be sent the same way the 10% eCoupons are sent, are customized, and are effective for a minimum of one-month from the date the eCoupon is sent to your clients. Make sure to sign-up for the program at to receive notices when new specials are added to the program.

How to Get Started

Register for your free account in the Lowe’s Program for REALTORS®. You will be asked to verify your NAR membership, so be sure to have your NRDS ID information ready. Once verified you will get access to the eCoupon template and gift card link. Help desk personnel are available via phone between the hours of 8 AM-5 PM EST for those who need assistance (888) 913-6060. Assistance can also be obtained via email. Every home can use improvement either before it is sold or after it is purchased. Your clients will appreciate it for thinking about them as they move onto their next phases of homeownership. They will also be more likely to keep you top of mind the next time someone asks them if they know a great real estate agent.


The eCoupons are automatically customized with the information used by the REALTOR® when he/she signs up for the program.

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