A new .REALTOR® web domain extension will soon allow members of the National Association of REALTORS® (NAR) to better brand themselves online as highly-qualified professionals dedicated to industry excellence. As a result, homebuyers, sellers and investors will find it easier to locate a REALTOR®, the trusted and valued source for real estate information.
According to a recent RISMedia article the Internet is undergoing an evolution, soon hundreds or even thousands of new domain extensions may be approved for global use, including .mls and .realestate. That’s why it is more important than ever for NAR to declare and define its namespace on the Internet. Only members and approved affiliates will have access to .REALTOR domain(s). This will build added trust with consumers who will know that .REALTOR domain registrants are part of an organization that has been practicing a respected Code of Ethics for the past 100 years.
According to NAR’s 2013 Profile of Home Buyers and Sellers, 92 percent of consumers turn to the Internet in their home search. The .REALTOR domain leverages this trend by creating new opportunities to extend and connect with the REALTOR® brand online.
Members using a .REALTOR domain in connection with their name will gain instant-recognition of their affiliation with the internationally-recognized REALTOR® brand, bringing a competitive advantage in the real estate industry. This online affiliation will also strengthen and support existing real estate broker and franchise brands with consumers, who are looking for a real estate professional to guide them through the most important financial transactions in their lives.
Priority Registration List deadline has passed
Final approval of the .REALTOR domain is pending and we anticipate that it will launch in Q2 2014 . Members are encouraged to sign-up now to receive advance email notification for priority registration of .REALTOR domain(s) one day before general release, at www.SignUpForDotREALTOR.com. The deadline to join the priority registration list was Friday, January 31, 2014. This opportunity is exclusively for domains that include the names of REALTORS®. Registration for the first year will be free to the first 500K members securing their name. Information on registrations for firms and others will be provided at a later date.
Additional information about the new .REALTOR domain can be found at www.REALTOR.org/domain.