Placester Brings Turn-key Website Solutions with Exclusive Savings for REALTORS®

A well-designed, feature-rich and mobile-ready website is the heart of any real estate professional’s marketing program. It is also a critical asset needed to bring long-term success to most high-performing real estate agents.

This is where the newest REALTOR® Benefits Program partner, Placester, can help all members. Placester offers exclusive discounts to NAR members on turn-key, mobile-ready real estate websites with full IDX integration designed to enhance your web presence. Fully featured agent, broker and single property websites are available. Placester also offers a free six-month subscription to members on a site with a dot-REALTOR domain.


Placester agent websites provide a blend of power, flexibility and simplicity. Through Placester, agents will find websites are easy to setup and maintain, and contain a wealth of cutting-edge tools which can help to engage customers and increase sales.

Full information about the Placester offering for REALTORS® can be found in their REALTOR Benefits® Program partner page on Offer highlights include:

Agent Websites—hosted agent websites include an unlimited number of pages that incorporate IDX/MLS listing data, and an unlimited number of images. Design templates include the ability to fully customize layout, colors, fonts, and more. Multiple site enhancing plugins include Google Analytics, social media integration, and various pages designed to detail listing searches, property indexes, listing details, agent biographies, neighborhood detail, blogs, and much more. Users may connect their own domain, and add a favicon.

Broker Websites—hosted broker websites include all of the benefits listed above plus unlimited office pages, unlimited agent pages, Agent by Agent reporting, multi-website reporting, and super administrative panel access to turn agent sites on and off and control branding.

Single Property Websites—single address-specific websites have a limited series of web pages, and incorporate IDX/MLS listing data for a single property from a single web domain. They include unlimited storage of photos, listing search/detail, property index, an agent bio page, neighborhood page, Google analytics, social media integration, blog index/detail, and the ability to add a favicon.

Marketing Genius Program—this online advertising program manages digital advertising on behalf of agents and brokers via available digital advertisement platforms. The traffic generated from the advertising efforts is directed to their website, optimized for lead capture. 3 package types include Starter, Basic, and Pro; all packages include free website/landing pages, personalized advertising campaigns, and personalized lead capture pages. Additional benefits include lead follow-up consultation, reporting and analytics, and premium customer support

Coming Soon: as a unique benefit only available to NAR members, Placester will soon be offering templates that include REALTOR® trademarks and value statements.

How to Get Started:

A wealth of details needed to get started can be found on the NAR’s Placester Fact Sheet. In addition, visit the dedicated Placester website. You can also call 800-226-1381 and speak to a live Placester representative who will help identify the best packages and pricing options that fit your unique website needs.