Real estate agents who are new to the industry often quickly realize how difficult it is to establish a viable client base. One of the key challenges for REALTORS® is choosing the right marketing options that set them apart from competing professionals who are seeking to net the same clientele. Where to begin and how to maximize investments in these initiatives is important, as no one wants to waste their time or resources on tactics that will not bring listings and sales to their business.
The New Agent Success Kit from realtor.com® provides value-added marketing tools, training and applications to nurture new agent success. It’s great for new and seasoned agents to jump start their careers through fully-customizable and easy-to-use resources needed to set and achieve specific revenue goals. A variety of New Agent Success Kit programs are available that help foster both short- and long-term business growth.
Establishing an online presence is critical in real estate. The realtor.com® Profile is a great way to promote yourself and your listings. It can also be used with your .REALTOR domain as a custom website. Don’t forget to use the Personal Profile Recommendations tool to showcase your skills and character, while letting potential clients know you are known and respected in the community.
Then, use the Personalized Goal-setting Plan to determine how many prospects are needed each month to obtain gross and net revenue objectives. Based upon the business objectives completed in this plan, recommendations will be made on seminars, downloads and tools needed to turn these goals into reality.
When it comes to building a business, open houses are a good way to meet prospects and create leads. Market Snapshot® helps convert open houses into streams of leads, particularly by turning passive sellers into listings and sales. And when you get that listing, use the Listing Presentation tool to make a good first impression. Win the trust of sellers with this versatile presentation tool to show how consumer habits have changed, the importance of marketing a home online and local real estate data.
As you build your client list, stay in touch with the Housing Trends eNewsletter. This pre-prepared co-branded e-newsletter offers fresh content and statistics. Show clients you are a subject matter expert dedicated to knowing the industry inside and out. It’s also a useful resource for keeping in touch with longer-term contacts that are not immediately ready to buy or put their homes on the market.
The best part: You don’t have to set this up by yourself! Realtor.com has a dedicated team responsible for helping REALTORS® set up these solutions. This support group will walk you through the set up and stay with you until things are working and you have your tool functioning and ready to go
Click here to learn about the entire breadth of free marketing resources made available through the Realtor.com® New Agent Success Kit.