Working with Clients Archive

Baby Boomers: One of America’s Most Lucrative Demographics

Field Guide to Working with Baby Boomers Brings Insights to Serving One of America’s Most Lucrative Demographics With more than 75 million people fitting into the American Baby Boomer demographic, it is easy to understand why this group would...
January 21, 2016

Bring Promise of Stress-Free Gift Giving with Loop & Tie

One member of the NAR REach class of 2015 brings members the promise of stress-free gift giving. Using Loop & Tie, gift givers design an online card with their own photo, logo and message and gift recipients have the...
December 15, 2015

Remain a Valued Resource to Clients through the ‘Know Before You Owe’ Program

Empowering consumers with the information they need to make informed lending choices helps REALTORS® build trust with clients and more smoothly close home purchasing deals. To help real estate practitioners continue serving as a valued resource for their clients,...
September 30, 2015

REALTOR® Broker Summits Return this fall to Provide Insights into Management Strategies and Tech Trends

THE NATIONAL ASSOCIATION OF REALTORS® (NAR) will be offering three REALTOR® Broker Summits in the fall of 2015 that provide fantastic opportunities for brokers to learn from industry leaders about critical business strategies and tech tools needed for long-term...
July 22, 2015

Start with Top 10 U.S. Markets to Help Overcome Challenges for Millennial Buyers

Millennials are the largest demographic group in the U.S., so it should come as no surprise that they are fast-becoming a dominate force in the residential real estate market. These individuals, born 1980-1995, represent 32% of homebuyers and 15%...
June 17, 2015

Refine Your Customer Database Base to Identify and Best Serve Your Best Customers

Homebuyers are most responsive to marketing campaigns that bring close knit messaging directly to them. The most personal touches are usually most effective, such as handwritten letters, gifts, personalized e-mail messages, visits and phone calls. However, REALTORS® who build...
May 27, 2015

Five New Online Courses Added to REALTOR® University e-Catalog

Through REALTOR® University, the National Association of REALTORS® offers more than 500 hours of professional development materials for members of the real estate industry, including those that lead to some of NAR’s most popular certifications and designations, such as...

Marketing to Millennials—The Generation that is Larger than the Baby Boomers

Millennials, generally defined as the generation born between the early 1980s and early 2000s, are the newest consumer demographic entering the marketplace. At 80 million strong, this group is bigger than the baby boomer generation. And now, thanks to...
February 25, 2015

REALTOR® Safety Tips to Mitigate Risks While Selling Homes

As a REALTOR®, you put yourself at risk when meeting strangers at an open house or for a showing. Follow these safety practices provided by the NATIONAL ASSOCIATION OF REALTORS® and other seasoned real estate professionals when you meet...
February 11, 2015

Highlights from the 2014 Profile of Home Buyers and Sellers

The NATIONAL ASSOCIATION OF REALTORS® has long-established itself as a provider of valued data relevant to the industry. One of the organization’s most recent studies is the 2014 Profile of Home Buyers and Sellers, just released in November. For...
December 19, 2014