[Demographic-based grouping] Archive

Baby Boomers: One of America’s Most Lucrative Demographics

Field Guide to Working with Baby Boomers Brings Insights to Serving One of America’s Most Lucrative Demographics With more than 75 million people fitting into the American Baby Boomer demographic, it is easy to understand why this group would...
January 21, 2016

REALTOR® Broker Summits Return this fall to Provide Insights into Management Strategies and Tech Trends

THE NATIONAL ASSOCIATION OF REALTORS® (NAR) will be offering three REALTOR® Broker Summits in the fall of 2015 that provide fantastic opportunities for brokers to learn from industry leaders about critical business strategies and tech tools needed for long-term...
July 22, 2015

Start with Top 10 U.S. Markets to Help Overcome Challenges for Millennial Buyers

Millennials are the largest demographic group in the U.S., so it should come as no surprise that they are fast-becoming a dominate force in the residential real estate market. These individuals, born 1980-1995, represent 32% of homebuyers and 15%...
June 17, 2015

Marketing to Millennials—The Generation that is Larger than the Baby Boomers

Millennials, generally defined as the generation born between the early 1980s and early 2000s, are the newest consumer demographic entering the marketplace. At 80 million strong, this group is bigger than the baby boomer generation. And now, thanks to...
February 25, 2015

Benefits of Continuing Education are Emphasized through REALTOR® Designation Awareness Month

November is recognized annually as REALTOR® Designation Awareness Month, which is when the National Association of REALTORS® emphasizes the importance and its support of continuing education. Better educated real estate agents bring heightened professionalism, marketability, ethics, and proficiency to...
November 13, 2014

Know What Median-Priced Home Buyers Want Most in Your Region

Specific buyer tastes in room features, layouts and amenities vary greatly depending on geographic ...

Niche Focus: Military and Veteran Markets

Recognizing when certain real estate industry trends are coming to an end may present lucrative niche segment opportunities for growth. This is particularly the case if you have a solid idea where your targeted market is heading. One niche...

10 Questions for REALTORS®

Many first-time homebuyers (and sellers) can have a lot of questions about the real estate market, but might not also know what a REALTOR® does and how REALTORS® can assist in the buying and selling of homes. If you’re...

REALTORS® Guide to Working with Difficult Clients

REALTORS® are presented with many challenges in their everyday life, but few can be as trying as working with a difficult client. Sometimes in can seem like the very people you are working for are trying to frustrate you,...

Who Are the Echo Boomers and Why Should REALTORS® Care?

Get ready for Echo Boomers to become major players in buying and selling real estate. Young adults born between 1982 and 1995 — “echoing” the Baby Boom generation — are already at the age for entering the real estate...