Marketing Archive

REALTOR® Magazine Reports on 2016 Marketing Trends for Real Estate Agents

REALTOR® Magazine is one of the most trusted sources of value-added information in the real estate industry, including marketing tips, trends and strategies. A series of recent articles in the magazine emphasizes which marketing trends REALTORS® should begin focusing...
February 2, 2016

Baby Boomers: One of America’s Most Lucrative Demographics

Field Guide to Working with Baby Boomers Brings Insights to Serving One of America’s Most Lucrative Demographics With more than 75 million people fitting into the American Baby Boomer demographic, it is easy to understand why this group would...
January 21, 2016

Impact of Water Quality and Marketing Activities of Successful Real Estate Pros among Areas of Study in NAR’s Rosenthal Center ‘Journal of the Center for Real Estate Studies’

One top-level NAR resource all real estate professionals should know about is the Richard J. Rosenthal Center for Real Estate Studies. The Rosenthal Center provides practical, hands-on data and analysis relevant to the real estate trends and policy issues...

.REALTOR Provides Unprecedented Marketing Opportunities for REALTORS®

In the early days of the internet there were just seven top-level-domains (TLDs); .com, .org, .edu, .net., .int, .gov and .mil. These were put in place to provide some distinction between the types of websites a user was visiting...
July 8, 2015

Start with Top 10 U.S. Markets to Help Overcome Challenges for Millennial Buyers

Millennials are the largest demographic group in the U.S., so it should come as no surprise that they are fast-becoming a dominate force in the residential real estate market. These individuals, born 1980-1995, represent 32% of homebuyers and 15%...
June 17, 2015

Refine Your Customer Database Base to Identify and Best Serve Your Best Customers

Homebuyers are most responsive to marketing campaigns that bring close knit messaging directly to them. The most personal touches are usually most effective, such as handwritten letters, gifts, personalized e-mail messages, visits and phone calls. However, REALTORS® who build...
May 27, 2015

New Class Graduates with Masters of Real Estate Degree from REALTOR® University

The latest class of Master of Real Estate (MRE) degree recipients from REALTOR® University will be honored at the REALTORS® Legislative Meetings & Trade Expo May 11-16 in Washington, D.C. This class of MRE recipients, as well as soon-to-be...

Marketing to Millennials—The Generation that is Larger than the Baby Boomers

Millennials, generally defined as the generation born between the early 1980s and early 2000s, are the newest consumer demographic entering the marketplace. At 80 million strong, this group is bigger than the baby boomer generation. And now, thanks to...
February 25, 2015

REALTOR® Safety Tips to Mitigate Risks While Selling Homes

As a REALTOR®, you put yourself at risk when meeting strangers at an open house or for a showing. Follow these safety practices provided by the NATIONAL ASSOCIATION OF REALTORS® and other seasoned real estate professionals when you meet...
February 11, 2015

FREE Marketing Tools through realtor.com® Help REALTORS® Grow Their Businesses in 2015

Maybe you are thinking that a five-star marketing plan needed to be in the works months ago in order to take your business to the next level in 2015. If so, think again. Offered through realtor.com®, Marketing Solutions for...
January 28, 2015