Advertising & Prospecting Archive

REALTOR® Magazine Reports on 2016 Marketing Trends for Real Estate Agents

REALTOR® Magazine is one of the most trusted sources of value-added information in the real estate industry, including marketing tips, trends and strategies. A series of recent articles in the magazine emphasizes which marketing trends REALTORS® should begin focusing...
February 2, 2016

Marketing to Millennials—The Generation that is Larger than the Baby Boomers

Millennials, generally defined as the generation born between the early 1980s and early 2000s, are the newest consumer demographic entering the marketplace. At 80 million strong, this group is bigger than the baby boomer generation. And now, thanks to...
February 25, 2015

Best Content Marketing to Drive the Business You Want

REALTORS® who are serious about proactively marketing their services will use a wide variety of tools to promote their business. Websites, blog postings, emails, e-newsletters, postcards, etc. are just a few examples of marketing content assets distributed through traditional...

REALTOR® Guide to Selling Luxury Real Estate

Selling luxury homes is about knowing your clients. What do million dollar clients expect from their REALTOR®? That’s the million-dollar question. Remember, luxury clients expect service first and foremost. In many ways you’re selling a lifestyle, and that’s a...

REALTOR® Guide to Dominating Google

Stop what you’re doing and Google yourself. We’ll give you a pass just this once. What do you see? Does your website come up? Blog? Twitter? LinkedIn? Any news articles? Are the links positive or is anything negative showing...

10 Things to Do After the Sale

The paperwork is signed and all your hard work is finally coming to an end – but what should you do next? It’s in the days immediately after the sale where REALTORS® can really shine, build on their successes,...