Social Media Archive

REALTOR® Magazine Reports on 2016 Marketing Trends for Real Estate Agents

REALTOR® Magazine is one of the most trusted sources of value-added information in the real estate industry, including marketing tips, trends and strategies. A series of recent articles in the magazine emphasizes which marketing trends REALTORS® should begin focusing...
February 2, 2016

Baby Boomers: One of America’s Most Lucrative Demographics

Field Guide to Working with Baby Boomers Brings Insights to Serving One of America’s Most Lucrative Demographics With more than 75 million people fitting into the American Baby Boomer demographic, it is easy to understand why this group would...
January 21, 2016

Marketing to Millennials—The Generation that is Larger than the Baby Boomers

Millennials, generally defined as the generation born between the early 1980s and early 2000s, are the newest consumer demographic entering the marketplace. At 80 million strong, this group is bigger than the baby boomer generation. And now, thanks to...
February 25, 2015

REALTOR® Safety Tips to Mitigate Risks While Selling Homes

As a REALTOR®, you put yourself at risk when meeting strangers at an open house or for a showing. Follow these safety practices provided by the NATIONAL ASSOCIATION OF REALTORS® and other seasoned real estate professionals when you meet...
February 11, 2015

Do You Know Where Your Listings Are?

Why You Need to Know Where Your Listings Are Posted You might think that promoting your listings on dozens of websites is a good thing, even on sites that you did not approve or even knew existed. If so,...
April 25, 2014

Best of the Web for REALTORS® in 2013

Web-based technology can vastly improve a real estate agent’s ability to take his or her business to the next level. And several apps and websites have evolved as cutting-edge winners for real estate brokers, according to the “REALTOR® Magazine’s Best of...

Best Content Marketing to Drive the Business You Want

REALTORS® who are serious about proactively marketing their services will use a wide variety of tools to promote their business. Websites, blog postings, emails, e-newsletters, postcards, etc. are just a few examples of marketing content assets distributed through traditional...

Useful Mobile Apps for REALTORS®

Periodically, The Member’s Edge lists mobile applications (apps) for busy REALTORS® looking for ways to improve efficiencies, communications and overall business lifestyles. Following are several apps that recently caught our eye: 1. YouMail Visual Voicemail There will be a time when...

Gaining Referrals, A Great Way to Drive Business

The relationships REALTORS® build and manage can lead to big business stemming from referrals. Case in point: forty-one percent of buyers found their agent through a referral from a friend or family member, according to a 2011 National Association...

Create an Effective Digital Marketing Platform Easily and Affordably

The idea of starting a digital marketing program from scratch may sound daunting and expensive, especially if you have never done it before. However, these days REALTORS® can create a highly-effective digital marketing platform for little cost and a...