Marketing Archive

REALTOR® Magazine Reports on 2016 Marketing Trends for Real Estate Agents

REALTOR® Magazine is one of the most trusted sources of value-added information in the real estate industry, including marketing tips, trends and strategies. A series of recent articles in the magazine emphasizes which marketing trends REALTORS® should begin focusing...
February 2, 2016

Bring Promise of Stress-Free Gift Giving with Loop & Tie

One member of the NAR REach class of 2015 brings members the promise of stress-free gift giving. Using Loop & Tie, gift givers design an online card with their own photo, logo and message and gift recipients have the...
December 15, 2015

Realtor.com® New Agent Success Kit Brings Wealth of Resources to NAR Membership

Real estate agents who are new to the industry often quickly realize how difficult it is to establish a viable client base. One of the key challenges for REALTORS® is choosing the right marketing options that set them apart...
August 5, 2015

Start with Top 10 U.S. Markets to Help Overcome Challenges for Millennial Buyers

Millennials are the largest demographic group in the U.S., so it should come as no surprise that they are fast-becoming a dominate force in the residential real estate market. These individuals, born 1980-1995, represent 32% of homebuyers and 15%...
June 17, 2015

Refine Your Customer Database Base to Identify and Best Serve Your Best Customers

Homebuyers are most responsive to marketing campaigns that bring close knit messaging directly to them. The most personal touches are usually most effective, such as handwritten letters, gifts, personalized e-mail messages, visits and phone calls. However, REALTORS® who build...
May 27, 2015

Marketing to Millennials—The Generation that is Larger than the Baby Boomers

Millennials, generally defined as the generation born between the early 1980s and early 2000s, are the newest consumer demographic entering the marketplace. At 80 million strong, this group is bigger than the baby boomer generation. And now, thanks to...
February 25, 2015

FREE Marketing Tools through realtor.com® Help REALTORS® Grow Their Businesses in 2015

Maybe you are thinking that a five-star marketing plan needed to be in the works months ago in order to take your business to the next level in 2015. If so, think again. Offered through realtor.com®, Marketing Solutions for...
January 28, 2015

There’s No Place like NAR to Help You to Sell Homes for the Holidays

REALTORS® who have homes on the market during the holidays may not seem like they have immediate opportunities for festive outcomes. However, the holiday season can actually bring incredible opportunities for savvy real estate agents who know to take...
November 25, 2014

Do You Know Where Your Listings Are?

Why You Need to Know Where Your Listings Are Posted You might think that promoting your listings on dozens of websites is a good thing, even on sites that you did not approve or even knew existed. If so,...
April 25, 2014

Use REALTOR’S® Code of Ethics to Build Trust with Buyers and Sellers

Honesty and integrity are the first two characteristics buyers and sellers look for when choosing to work with a real estate agent, according to a recent About.com Real Estate article.[i] This is why promoting the National Association of REALTORS®’...