Marketing Archive

Do You Know Where Your Listings Are?

Why You Need to Know Where Your Listings Are Posted You might think that promoting your listings on dozens of websites is a good thing, even on sites that you did not approve or even knew existed. If so,...
April 25, 2014

Use REALTOR’S® Code of Ethics to Build Trust with Buyers and Sellers

Honesty and integrity are the first two characteristics buyers and sellers look for when choosing to work with a real estate agent, according to a recent About.com Real Estate article.[i] This is why promoting the National Association of REALTORS®’...

Realtors Property Resource® Brings Complete Real Estate Property Listings to Your Fingertips

In today’s real estate market, most home buyers want more than basic pricing, lot size and square footage details before they will even consider visiting a real estate property listing in   person. That’s why Realtors Property Resource® (RPR®) offers...

Best of the Web for REALTORS® in 2013

Web-based technology can vastly improve a real estate agent’s ability to take his or her business to the next level. And several apps and websites have evolved as cutting-edge winners for real estate brokers, according to the “REALTOR® Magazine’s Best of...

.REALTOR Domain to Bring Exclusive Member Advantages

A new .REALTOR® web domain extension will soon allow members of the National Association of REALTORS® (NAR) to better brand themselves online as highly-qualified professionals dedicated to industry excellence. As a result, homebuyers, sellers and investors will find it...

Best Content Marketing to Drive the Business You Want

REALTORS® who are serious about proactively marketing their services will use a wide variety of tools to promote their business. Websites, blog postings, emails, e-newsletters, postcards, etc. are just a few examples of marketing content assets distributed through traditional...

Bring Unique Value to Clients with the Lowe’s Program for REALTORS®

Simple, fast and unique, the Lowe’s Program for REALTORS® provides NAR members with more than just discounts for property upgrades. It also offers a cutting-edge and professional digital marketing tool and discounts on gift cards that help to exceed...

Fall Selling Season Brings Different Opportunities

Changes in seasonality bring different trends to the residential real estate market that savvy REALTORS® know how to address. As the summer vacation season shifts into fall, for example, there are several things you can do to increase business...

Useful Mobile Apps for REALTORS®

Periodically, The Member’s Edge lists mobile applications (apps) for busy REALTORS® looking for ways to improve efficiencies, communications and overall business lifestyles. Following are several apps that recently caught our eye: 1. YouMail Visual Voicemail There will be a time when...

Niche Markets: Short Sales Still Active, but the Clock May be Ticking

Specialized short sale brokers continue to pursue this niche market trend for good reason. More than 11 million homes were at a negative equity position at the end of this year’s first quarter, according to a May 11 press...