50+ market Archive

Securing Prescription Drugs During Open Houses

Securing prescription drugs during open houses is a precaution all REALTORS® need to remind sellers to prioritize during the selling process since they will be inviting the general public into their home to view it. There is big money...

Baby Boomers Primed to Benefit from REALTOR® University’s Master of Real Estate Degree

Experienced REALTORS® are among the industry’s most valued professional assets. Not only do these individuals bring a wealth of knowledge to buyers and sellers, but they also recognize the value continued education can bring to their careers. According to...
March 12, 2014

It’s Time for a REALTOR® Makeover

If you want to stay on top of the real estate profession it’s important to consistently evaluate your actions and to remain nimble in the face of changing technology. REALTORS®, like any profession, can get stuck in a rut,...

10 Tips for Writing Effective Real Estate Copy

Writing clear copy in real estate listings is more important than ever. Often the first contact a REALTOR® has with a potential homebuyer comes through a home listing. With the speed at which shoppers are able to jump from...

10 Questions for REALTORS®

Many first-time homebuyers (and sellers) can have a lot of questions about the real estate market, but might not also know what a REALTOR® does and how REALTORS® can assist in the buying and selling of homes. If you’re...

7 Tips on How to Handle Real Estate and Divorce

Buying and selling real estate is said to be a largely emotional decision. So when the emotions of a divorce are added to what can already be a trying exercise, moving real estate can be a challenge for everyone...

5 Tips for REALTORS® Who Want to Specialize in Real Estate for Seniors

An increasing number of aging Baby Boomers and empty nesters are relocating and moving into properties that they expect to live out their retirement in. Adults aged 50+ represent more than 20% of the U.S. population, and for most...

Capturing a Piece of the Second Home Market

The Second Home Market has changed a lot since the Douglas Fir Plywood Association published Second Homes for Leisure Living in 1960. Today, millions of Baby Boomers in the United States (40.7 million between the ages of 50-59) have...

Keep Up With Real Estate Designations and Certifications

Today’s REALTORS® potentially work with four generations of real estate buyers: Millenials, Generation X, Baby Boomers and Matures, not to mention unique and diverse groups within these demographics, including minorities, international, Green and commercial buyers. All buyers and sellers...

Hanging Out With an Older Crowd

When you were a Boy Scout or Girl Scout, you may have helped little old ladies across the street, but now, when those old ladies are looking to buy, sell, or refinance a home, will you still be able...