Green Housing Archive

How REALTORS® Can Make Green by Going Green

Transforming a home into a Green Home can add value to a property, making it more desirable for environmentally-conscious buyers and reducing overall energy bills. By making a few updates and quick fixes, such as adding energy saving light...

10 Tips for Writing Effective Real Estate Copy

Writing clear copy in real estate listings is more important than ever. Often the first contact a REALTOR® has with a potential homebuyer comes through a home listing. With the speed at which shoppers are able to jump from...

Keep Up With Real Estate Designations and Certifications

Today’s REALTORS® potentially work with four generations of real estate buyers: Millenials, Generation X, Baby Boomers and Matures, not to mention unique and diverse groups within these demographics, including minorities, international, Green and commercial buyers. All buyers and sellers...

How to Attract and Close Green Homebuyers

Spring is here. Are you ready to get a jump on the market and build your business with Green opportunities? According to recent McGraw Hill research, the Green Homes Market is expected to increase five-fold by 2016.  REALTORS® are...

Sharpen Your Skills before the REALTORS® Conference & Expo

If you’re planning on attending the REALTORS® Conference & Expo in Anaheim this November, you’re definitely going to benefit from the opportunity to network with colleagues and sharpen your marketing skills. You may not be aware that there are...

Go Green or Go Home

The green movement, like social media, hybrid cars, and Justin Bieber, is no longer a trend, it’s here to stay. As demand grows for sustainably built homes and buildings, the consumer grows savvier and the competition gets craftier. “Greenwashing,”...