International Archive

10 Tips for Writing Effective Real Estate Copy

Writing clear copy in real estate listings is more important than ever. Often the first contact a REALTOR® has with a potential homebuyer comes through a home listing. With the speed at which shoppers are able to jump from...

Keep Up With Real Estate Designations and Certifications

Today’s REALTORS® potentially work with four generations of real estate buyers: Millenials, Generation X, Baby Boomers and Matures, not to mention unique and diverse groups within these demographics, including minorities, international, Green and commercial buyers. All buyers and sellers...

International Buyers Targeting the U.S. Real Estate Market

The U.S. real estate market is rife with international buyers looking for high returns on investments, but who specifically are these buyers? The spectrum is broad but there is some key data, such as country of origin, buying power,...

Think Global, Sell Local

Hola. Bonjour. Ni Hao. Jambo. Guten Tag. Shalom. In how many languages can you say, “Hello?” If you’re like a growing number of REALTORS®, the answer is probably, “more than one.” That’s because international buyers are a growing segment...