resort Archive

Vacation and Investment Home Market

Thirty-nine percent of homes were purchased for secondary vacation or investment purposes last year, according to the “2013 NAR Investment and Vacation Home Buyer’s Survey.” This accounts for a 10-year high for the secondary or resort home purchase market....

10 Tips for Writing Effective Real Estate Copy

Writing clear copy in real estate listings is more important than ever. Often the first contact a REALTOR® has with a potential homebuyer comes through a home listing. With the speed at which shoppers are able to jump from...

REALTOR® Guide to Selling Luxury Real Estate

Selling luxury homes is about knowing your clients. What do million dollar clients expect from their REALTOR®? That’s the million-dollar question. Remember, luxury clients expect service first and foremost. In many ways you’re selling a lifestyle, and that’s a...

Capturing a Piece of the Second Home Market

The Second Home Market has changed a lot since the Douglas Fir Plywood Association published Second Homes for Leisure Living in 1960. Today, millions of Baby Boomers in the United States (40.7 million between the ages of 50-59) have...

Keep Up With Real Estate Designations and Certifications

Today’s REALTORS® potentially work with four generations of real estate buyers: Millenials, Generation X, Baby Boomers and Matures, not to mention unique and diverse groups within these demographics, including minorities, international, Green and commercial buyers. All buyers and sellers...

Resources for Resort Specialists

While the title “resort specialist” may conjure up images of poolside meetings and multi-million dollar beachfront homes, the reality is a bit less glamorous. REALTORS® who work within this unique niche – buying, selling, or managing properties for investment,...