Trends Archive

Marketing to Millennials—The Generation that is Larger than the Baby Boomers

Millennials, generally defined as the generation born between the early 1980s and early 2000s, are the newest consumer demographic entering the marketplace. At 80 million strong, this group is bigger than the baby boomer generation. And now, thanks to...
February 25, 2015

Placester Brings Turn-key Website Solutions with Exclusive Savings for REALTORS®

A well-designed, feature-rich and mobile-ready website is the heart of any real estate professional’s marketing program. It is also a critical asset needed to bring long-term success to most high-performing real estate agents. This is where the newest REALTOR®...
January 21, 2015

Highlights from the 2014 Profile of Home Buyers and Sellers

The NATIONAL ASSOCIATION OF REALTORS® has long-established itself as a provider of valued data relevant to the industry. One of the organization’s most recent studies is the 2014 Profile of Home Buyers and Sellers, just released in November. For...
December 19, 2014

.REALTOR Domain Now Available to Provide Competitive Advantage in your Marketplace

The Internet is undergoing vast changes with the creation of over 1,900 new top-level domains. And now with nine out of ten recent buyers beginning their home search online, it has become even more critical for REALTORS® to create...
October 29, 2014

Field Guide to Remodeling Highlights Values to Sellers

Your client’s house looks pretty good, but you know there are opportunities to drive increased value to the home with a few pre-sale renovations. And the biggest return on home improvement investment may not reside in kitchens and bathrooms;...

2014 REALTORS® Conference & Expo Set for Nov. 7-10 in New Orleans

it is not too early to begin making your plans to attend the REALTORS® Conference & Expo by choosing from a variety of registration options. A variety of hotels are available for attendees to select during...

First Master of Real Estate Graduates to Raise Standards of Industry Excellence

The first very first class to earn a Master of Real Estate (MRE) degree from REALTOR® University was honored at the REALTOR® Party Convention and Trade Expo May 12-17 in Washington, D.C. The class graduated from REALTOR® University in...

Securing Prescription Drugs During Open Houses

Securing prescription drugs during open houses is a precaution all REALTORS® need to remind sellers to prioritize during the selling process since they will be inviting the general public into their home to view it. There is big money...

Do You Know Where Your Listings Are?

Why You Need to Know Where Your Listings Are Posted You might think that promoting your listings on dozens of websites is a good thing, even on sites that you did not approve or even knew existed. If so,...
April 25, 2014

New FHA Electronic Signature Standard is Good News for REALTORS®

Real estate agents are yet another step closer to eliminating the need for pen and paper when signing real estate transaction documents. The Federal Housing Administration (FHA) announced in a Jan. 30 statement that it now recognizes electronic signatures...
April 4, 2014