Diversity Archive

How REALTORS® Can Make Green by Going Green

Transforming a home into a Green Home can add value to a property, making it more desirable for environmentally-conscious buyers and reducing overall energy bills. By making a few updates and quick fixes, such as adding energy saving light...

It’s Time for a REALTOR® Makeover

If you want to stay on top of the real estate profession it’s important to consistently evaluate your actions and to remain nimble in the face of changing technology. REALTORS®, like any profession, can get stuck in a rut,...

10 Tips for Writing Effective Real Estate Copy

Writing clear copy in real estate listings is more important than ever. Often the first contact a REALTOR® has with a potential homebuyer comes through a home listing. With the speed at which shoppers are able to jump from...

Who Are the Echo Boomers and Why Should REALTORS® Care?

Get ready for Echo Boomers to become major players in buying and selling real estate. Young adults born between 1982 and 1995 — “echoing” the Baby Boom generation — are already at the age for entering the real estate...

Keep Up With Real Estate Designations and Certifications

Today’s REALTORS® potentially work with four generations of real estate buyers: Millenials, Generation X, Baby Boomers and Matures, not to mention unique and diverse groups within these demographics, including minorities, international, Green and commercial buyers. All buyers and sellers...

Diversity in Real Estate

America is more diverse than it has been at any other time in our nation’s history. As a result, ethnic homeowner growth has become critical to sustaining housing markets across the country. Minorities account for 40% of first-time homebuyers....