Generations Archive

Baby Boomers Primed to Benefit from REALTOR® University’s Master of Real Estate Degree

Experienced REALTORS® are among the industry’s most valued professional assets. Not only do these individuals bring a wealth of knowledge to buyers and sellers, but they also recognize the value continued education can bring to their careers. According to...
March 12, 2014

It’s Time for a REALTOR® Makeover

If you want to stay on top of the real estate profession it’s important to consistently evaluate your actions and to remain nimble in the face of changing technology. REALTORS®, like any profession, can get stuck in a rut,...

10 Tips for Writing Effective Real Estate Copy

Writing clear copy in real estate listings is more important than ever. Often the first contact a REALTOR® has with a potential homebuyer comes through a home listing. With the speed at which shoppers are able to jump from...

7 Tips on How to Handle Real Estate and Divorce

Buying and selling real estate is said to be a largely emotional decision. So when the emotions of a divorce are added to what can already be a trying exercise, moving real estate can be a challenge for everyone...

Who Are the Echo Boomers and Why Should REALTORS® Care?

Get ready for Echo Boomers to become major players in buying and selling real estate. Young adults born between 1982 and 1995 — “echoing” the Baby Boom generation — are already at the age for entering the real estate...

REALTOR® Olympics | Winning Gold in Real Estate

Competing in real estate has more in common with the Olympic games than you may have guessed. Preparation and determination are key to being a successful REALTOR® in any one single sale. But to be a champion in real...

5 Tips for REALTORS® Who Want to Specialize in Real Estate for Seniors

An increasing number of aging Baby Boomers and empty nesters are relocating and moving into properties that they expect to live out their retirement in. Adults aged 50+ represent more than 20% of the U.S. population, and for most...

Keep Up With Real Estate Designations and Certifications

Today’s REALTORS® potentially work with four generations of real estate buyers: Millenials, Generation X, Baby Boomers and Matures, not to mention unique and diverse groups within these demographics, including minorities, international, Green and commercial buyers. All buyers and sellers...

Buying a Home Trumps Renting | What Every REALTOR® Should Know

The decision to purchase a home requires a buyer to weigh a lot of options. Leaving the seemingly comfortable confines of renting and becoming a homeowner is, after all, a big leap. As your clients grapple with the decision...

10 Tips for Selling to First-Time Homebuyers

Doesn’t it always feel like the first time every time you sell to a first-time homebuyer? In many respects your job is to shepherd them through the purchasing process and hold the door open to their new home. To...