Informed REALTORS® Can Make Safe Decisions

It’s no secret that REALTORS® can be exposed to work environments that put their physical safety at risk. Properties located in remote neighborhoods or even closed homes in well-populated communities are a major concern. The biggest and most alarming...

Best of the Web for REALTORS® in 2013

Web-based technology can vastly improve a real estate agent’s ability to take his or her business to the next level. And several apps and websites have evolved as cutting-edge winners for real estate brokers, according to the “REALTOR® Magazine’s Best of...

.REALTOR Domain to Bring Exclusive Member Advantages

A new .REALTOR® web domain extension will soon allow members of the National Association of REALTORS® (NAR) to better brand themselves online as highly-qualified professionals dedicated to industry excellence. As a result, homebuyers, sellers and investors will find it...

Vacation and Investment Home Market

Thirty-nine percent of homes were purchased for secondary vacation or investment purposes last year, according to the “2013 NAR Investment and Vacation Home Buyer’s Survey.” This accounts for a 10-year high for the secondary or resort home purchase market....

Best Content Marketing to Drive the Business You Want

REALTORS® who are serious about proactively marketing their services will use a wide variety of tools to promote their business. Websites, blog postings, emails, e-newsletters, postcards, etc. are just a few examples of marketing content assets distributed through traditional...

Highlights from the 2013 Profile of Home Buyers and Sellers

The National Association of REALTORS® has long-established itself as a provider of valued data relevant to the industry. One of the organization’s most recent studies is the The 2013 Profile of Home Buyers and Sellers, just released in November....

REALTOR® Resources to Secure Affordable Healthcare Benefits

Access to affordable healthcare benefits is one of the most important concerns on American minds right now. One of the reasons is because several major reform provisions legislated under the Affordable Care Act will take effect Jan. 1, 2014....

Bring Unique Value to Clients with the Lowe’s Program for REALTORS®

Simple, fast and unique, the Lowe’s Program for REALTORS® provides NAR members with more than just discounts for property upgrades. It also offers a cutting-edge and professional digital marketing tool and discounts on gift cards that help to exceed...

Fall Selling Season Brings Different Opportunities

Changes in seasonality bring different trends to the residential real estate market that savvy REALTORS® know how to address. As the summer vacation season shifts into fall, for example, there are several things you can do to increase business...

Useful Mobile Apps for REALTORS®

Periodically, The Member’s Edge lists mobile applications (apps) for busy REALTORS® looking for ways to improve efficiencies, communications and overall business lifestyles. Following are several apps that recently caught our eye: 1. YouMail Visual Voicemail There will be a time when...