Vacation and Investment Home Market

Thirty-nine percent of homes were purchased for secondary vacation or investment purposes last year, according to the “2013 NAR Investment and Vacation Home Buyer’s Survey.” This accounts for a 10-year high for the secondary or resort home purchase market....

Best Content Marketing to Drive the Business You Want

REALTORS® who are serious about proactively marketing their services will use a wide variety of tools to promote their business. Websites, blog postings, emails, e-newsletters, postcards, etc. are just a few examples of marketing content assets distributed through traditional...

Highlights from the 2013 Profile of Home Buyers and Sellers

The National Association of REALTORS® has long-established itself as a provider of valued data relevant to the industry. One of the organization’s most recent studies is the The 2013 Profile of Home Buyers and Sellers, just released in November....

REALTOR® Resources to Secure Affordable Healthcare Benefits

Access to affordable healthcare benefits is one of the most important concerns on American minds right now. One of the reasons is because several major reform provisions legislated under the Affordable Care Act will take effect Jan. 1, 2014....

Bring Unique Value to Clients with the Lowe’s Program for REALTORS®

Simple, fast and unique, the Lowe’s Program for REALTORS® provides NAR members with more than just discounts for property upgrades. It also offers a cutting-edge and professional digital marketing tool and discounts on gift cards that help to exceed...

Fall Selling Season Brings Different Opportunities

Changes in seasonality bring different trends to the residential real estate market that savvy REALTORS® know how to address. As the summer vacation season shifts into fall, for example, there are several things you can do to increase business...

Useful Mobile Apps for REALTORS®

Periodically, The Member’s Edge lists mobile applications (apps) for busy REALTORS® looking for ways to improve efficiencies, communications and overall business lifestyles. Following are several apps that recently caught our eye: 1. YouMail Visual Voicemail There will be a time when...

The Value of Networking with Broker Peers Locally and Nationally

Networking with other brokers is a fantastic way to not only build a strong professional image in your market, but it can also drive deals that close smoothly and efficiently. Even meeting peers who operate out of state may...

Niche Focus: Military and Veteran Markets

Recognizing when certain real estate industry trends are coming to an end may present lucrative niche segment opportunities for growth. This is particularly the case if you have a solid idea where your targeted market is heading. One niche...

Niche Markets: Short Sales Still Active, but the Clock May be Ticking

Specialized short sale brokers continue to pursue this niche market trend for good reason. More than 11 million homes were at a negative equity position at the end of this year’s first quarter, according to a May 11 press...