Writing clear copy in real estate listings is more important than ever. Often the first contact a REALTOR® has with a potential homebuyer comes through a home listing. With the speed at which shoppers are able to jump from one listing to the next, especially online, it’s essential that your listings are written clearly and are engaging. And since the first contact you’ll likely have with a potential homebuyer will come through a real estate listing, the copy is your first chance to build a reputation and a relationship.

1. Write clear, catchy headlines

Describe the house factually, but add a sense of urgency so the property appears to be highly sought-after and desired. Nearly everyone will read your headline, while relatively few visitors will read the rest of the copy … unless you can capture their attention immediately, that is. A good rule of thumb is to spend half your time working on the headline. Continue reading »