Buyers Archive

Baby Boomers: One of America’s Most Lucrative Demographics

Field Guide to Working with Baby Boomers Brings Insights to Serving One of America’s Most Lucrative Demographics With more than 75 million people fitting into the American Baby Boomer demographic, it is easy to understand why this group would...
January 21, 2016

Diversity in Real Estate

America is more diverse than it has been at any other time in our nation’s history. As a result, ethnic homeowner growth has become critical to sustaining housing markets across the country. Minorities account for 40% of first-time homebuyers....

Think Global, Sell Local

Hola. Bonjour. Ni Hao. Jambo. Guten Tag. Shalom. In how many languages can you say, “Hello?” If you’re like a growing number of REALTORS®, the answer is probably, “more than one.” That’s because international buyers are a growing segment...

It’s All About the Buyers

With the explosion of REALTOR® specialties you have more options to diversify your business than ever. At the Real Estate Buyer’s Agent Council (REBAC) the buyer is always number one. As the world’s largest organization of real estate professionals focused...

Hanging Out With an Older Crowd

When you were a Boy Scout or Girl Scout, you may have helped little old ladies across the street, but now, when those old ladies are looking to buy, sell, or refinance a home, will you still be able...

Who are Gen Y and What Do They Want from Me?

Let’s talk about Generation Y. They’re not Baby Boomers, folks born in the post-World War II baby boom, many of them now nearing retirement age. They’re not Gen X, those born between 1961 and 1981, famous for bringing flannel...