Email marketing campaigns are a great way for REALTORS® to stay connected to real estate clients. Whether your clients are active in the real estate market or simply taking their time to make the right decision, email marketing will help promote both your listings and your personal brand, and can also be an effective tool for landing new clients. And while email marketing requires a bit of technological know-how, many of the basics are probably similar to other marketing initiatives you’re already working on. Here are a few tips to help you get started.
Select an Email Service
MailChimp and Constant Contact are two great examples of services that provide customizable templates so your emails have a personal touch. Current and prospective clients will be more likely to read the material, since the message will come directly from you. If possible, make sure your service is optimized for smartphones; mobile, now more than ever, is where people consume their information. Continue reading »