home buying Archive

‘Field Guide to the Small House Movement’ Points to New Housing Niche

The current economic climate has driven some Americans to examine how much space they really need. And when it comes to purchasing a home, many consumers are finding they can do with less than an average-sized home of 2,600...
September 9, 2015

Start with Top 10 U.S. Markets to Help Overcome Challenges for Millennial Buyers

Millennials are the largest demographic group in the U.S., so it should come as no surprise that they are fast-becoming a dominate force in the residential real estate market. These individuals, born 1980-1995, represent 32% of homebuyers and 15%...
June 17, 2015

Marketing to Millennials—The Generation that is Larger than the Baby Boomers

Millennials, generally defined as the generation born between the early 1980s and early 2000s, are the newest consumer demographic entering the marketplace. At 80 million strong, this group is bigger than the baby boomer generation. And now, thanks to...
February 25, 2015

Highlights from the 2014 Profile of Home Buyers and Sellers

The NATIONAL ASSOCIATION OF REALTORS® has long-established itself as a provider of valued data relevant to the industry. One of the organization’s most recent studies is the 2014 Profile of Home Buyers and Sellers, just released in November. For...
December 19, 2014

There’s No Place like NAR to Help You to Sell Homes for the Holidays

REALTORS® who have homes on the market during the holidays may not seem like they have immediate opportunities for festive outcomes. However, the holiday season can actually bring incredible opportunities for savvy real estate agents who know to take...
November 25, 2014

Niche Focus: Military and Veteran Markets

Recognizing when certain real estate industry trends are coming to an end may present lucrative niche segment opportunities for growth. This is particularly the case if you have a solid idea where your targeted market is heading. One niche...

Niche Markets: Short Sales Still Active, but the Clock May be Ticking

Specialized short sale brokers continue to pursue this niche market trend for good reason. More than 11 million homes were at a negative equity position at the end of this year’s first quarter, according to a May 11 press...

Buying a Home Trumps Renting | What Every REALTOR® Should Know

The decision to purchase a home requires a buyer to weigh a lot of options. Leaving the seemingly comfortable confines of renting and becoming a homeowner is, after all, a big leap. As your clients grapple with the decision...

10 Tips for Selling to First-Time Homebuyers

Doesn’t it always feel like the first time every time you sell to a first-time homebuyer? In many respects your job is to shepherd them through the purchasing process and hold the door open to their new home. To...