Home improvement shows on TV have made for a hyper-informed public when it comes to remodeling, staging and selling. Home buyers are more aware than ever of practices that REALTORS® use when selling a home, which makes it even more important that your staging efforts are well executed and naturally-integrated into the home — but studies consistently show that home staging works. As you stage your homes, it’s important to tie up any loose ends and to highlight the home’s best features. Here are tips on effective Home Staging in the Age of Informed Buyers.

Cover the Basics First

Take advantage of low-hanging fruit. Before you get caught up in the big-ticket items, make sure you’ve taken care of the easy, obvious things. The house should be clean and uncluttered, and you should put some thought into landscaping but not pour too much money into it. As your space comes together, down the road be aware of lighting and music. You want your buyer to be able to visualize themselves in the home, which requires the home to be clean and inviting, first and foremost. Continue reading »