Marketing Archive

NAR Field Guide Outlines Legality of Drone Use in Real Estate

Ever wonder how some real estate agents are able to generate sweeping panoramic property images that capture picturesque landscapes or are taken from seemingly impossible angles? For the very best of these images, chances are they came from an...
March 26, 2015

Marketing to Millennials—The Generation that is Larger than the Baby Boomers

Millennials, generally defined as the generation born between the early 1980s and early 2000s, are the newest consumer demographic entering the marketplace. At 80 million strong, this group is bigger than the baby boomer generation. And now, thanks to...
February 25, 2015

FREE Marketing Tools through realtor.com® Help REALTORS® Grow Their Businesses in 2015

Maybe you are thinking that a five-star marketing plan needed to be in the works months ago in order to take your business to the next level in 2015. If so, think again. Offered through realtor.com®, Marketing Solutions for...
January 28, 2015

Placester Brings Turn-key Website Solutions with Exclusive Savings for REALTORS®

A well-designed, feature-rich and mobile-ready website is the heart of any real estate professional’s marketing program. It is also a critical asset needed to bring long-term success to most high-performing real estate agents. This is where the newest REALTOR®...
January 21, 2015

Key Benefits of Attending 2014 REALTORS® Conference & Expo

Did you know REALTORS® Conference & Expo attendees have made twice the average real estate income compared to members who have not attended the conference for the past five years? Establishing business practices that lead to increased sales is...
October 10, 2014

Do You Know Where Your Listings Are?

Why You Need to Know Where Your Listings Are Posted You might think that promoting your listings on dozens of websites is a good thing, even on sites that you did not approve or even knew existed. If so,...
April 25, 2014

Use REALTOR’S® Code of Ethics to Build Trust with Buyers and Sellers

Honesty and integrity are the first two characteristics buyers and sellers look for when choosing to work with a real estate agent, according to a recent About.com Real Estate article.[i] This is why promoting the National Association of REALTORS®’...

Best of the Web for REALTORS® in 2013

Web-based technology can vastly improve a real estate agent’s ability to take his or her business to the next level. And several apps and websites have evolved as cutting-edge winners for real estate brokers, according to the “REALTOR® Magazine’s Best of...

Fall Selling Season Brings Different Opportunities

Changes in seasonality bring different trends to the residential real estate market that savvy REALTORS® know how to address. As the summer vacation season shifts into fall, for example, there are several things you can do to increase business...

Useful Mobile Apps for REALTORS®

Periodically, The Member’s Edge lists mobile applications (apps) for busy REALTORS® looking for ways to improve efficiencies, communications and overall business lifestyles. Following are several apps that recently caught our eye: 1. YouMail Visual Voicemail There will be a time when...