Marketing Archive

Key Benefits of Attending 2014 REALTORS® Conference & Expo

Did you know REALTORS® Conference & Expo attendees have made twice the average real estate income compared to members who have not attended the conference for the past five years? Establishing business practices that lead to increased sales is...
October 10, 2014

Do You Know Where Your Listings Are?

Why You Need to Know Where Your Listings Are Posted You might think that promoting your listings on dozens of websites is a good thing, even on sites that you did not approve or even knew existed. If so,...
April 25, 2014

Use REALTOR’S® Code of Ethics to Build Trust with Buyers and Sellers

Honesty and integrity are the first two characteristics buyers and sellers look for when choosing to work with a real estate agent, according to a recent About.com Real Estate article.[i] This is why promoting the National Association of REALTORS®’...

Best of the Web for REALTORS® in 2013

Web-based technology can vastly improve a real estate agent’s ability to take his or her business to the next level. And several apps and websites have evolved as cutting-edge winners for real estate brokers, according to the “REALTOR® Magazine’s Best of...

Fall Selling Season Brings Different Opportunities

Changes in seasonality bring different trends to the residential real estate market that savvy REALTORS® know how to address. As the summer vacation season shifts into fall, for example, there are several things you can do to increase business...

Useful Mobile Apps for REALTORS®

Periodically, The Member’s Edge lists mobile applications (apps) for busy REALTORS® looking for ways to improve efficiencies, communications and overall business lifestyles. Following are several apps that recently caught our eye: 1. YouMail Visual Voicemail There will be a time when...

The Value of Networking with Broker Peers Locally and Nationally

Networking with other brokers is a fantastic way to not only build a strong professional image in your market, but it can also drive deals that close smoothly and efficiently. Even meeting peers who operate out of state may...

Gaining Referrals, A Great Way to Drive Business

The relationships REALTORS® build and manage can lead to big business stemming from referrals. Case in point: forty-one percent of buyers found their agent through a referral from a friend or family member, according to a 2011 National Association...

Create an Effective Digital Marketing Platform Easily and Affordably

The idea of starting a digital marketing program from scratch may sound daunting and expensive, especially if you have never done it before. However, these days REALTORS® can create a highly-effective digital marketing platform for little cost and a...

The FedEx and FedEx Office® Guide for REALTORS® | Guest Post

The FedEx Guide for REALTORS® | Guest Post FedEx offers a host of marketing and shipping solutions for REALTORS® looking to grow their business.  As one of the many perks of NAR’s REALTOR Benefits® Program, REALTORS® can enroll in the FedEx...