online marketing Archive

Refine Your Customer Database Base to Identify and Best Serve Your Best Customers

Homebuyers are most responsive to marketing campaigns that bring close knit messaging directly to them. The most personal touches are usually most effective, such as handwritten letters, gifts, personalized e-mail messages, visits and phone calls. However, REALTORS® who build...
May 27, 2015

FREE Marketing Tools through realtor.com® Help REALTORS® Grow Their Businesses in 2015

Maybe you are thinking that a five-star marketing plan needed to be in the works months ago in order to take your business to the next level in 2015. If so, think again. Offered through realtor.com®, Marketing Solutions for...
January 28, 2015

Placester Brings Turn-key Website Solutions with Exclusive Savings for REALTORS®

A well-designed, feature-rich and mobile-ready website is the heart of any real estate professional’s marketing program. It is also a critical asset needed to bring long-term success to most high-performing real estate agents. This is where the newest REALTOR®...
January 21, 2015

.REALTOR Domain Now Available to Provide Competitive Advantage in your Marketplace

The Internet is undergoing vast changes with the creation of over 1,900 new top-level domains. And now with nine out of ten recent buyers beginning their home search online, it has become even more critical for REALTORS® to create...
October 29, 2014

Best of the Web for REALTORS® in 2013

Web-based technology can vastly improve a real estate agent’s ability to take his or her business to the next level. And several apps and websites have evolved as cutting-edge winners for real estate brokers, according to the “REALTOR® Magazine’s Best of...

Best Content Marketing to Drive the Business You Want

REALTORS® who are serious about proactively marketing their services will use a wide variety of tools to promote their business. Websites, blog postings, emails, e-newsletters, postcards, etc. are just a few examples of marketing content assets distributed through traditional...

Bring Unique Value to Clients with the Lowe’s Program for REALTORS®

Simple, fast and unique, the Lowe’s Program for REALTORS® provides NAR members with more than just discounts for property upgrades. It also offers a cutting-edge and professional digital marketing tool and discounts on gift cards that help to exceed...

Useful Mobile Apps for REALTORS®

Periodically, The Member’s Edge lists mobile applications (apps) for busy REALTORS® looking for ways to improve efficiencies, communications and overall business lifestyles. Following are several apps that recently caught our eye: 1. YouMail Visual Voicemail There will be a time when...

Create an Effective Digital Marketing Platform Easily and Affordably

The idea of starting a digital marketing program from scratch may sound daunting and expensive, especially if you have never done it before. However, these days REALTORS® can create a highly-effective digital marketing platform for little cost and a...

10 Tips for Writing Effective Real Estate Copy

Writing clear copy in real estate listings is more important than ever. Often the first contact a REALTOR® has with a potential homebuyer comes through a home listing. With the speed at which shoppers are able to jump from...