online marketing Archive

Best of the Web for REALTORS® in 2013

Web-based technology can vastly improve a real estate agent’s ability to take his or her business to the next level. And several apps and websites have evolved as cutting-edge winners for real estate brokers, according to the “REALTOR® Magazine’s Best of...

Best Content Marketing to Drive the Business You Want

REALTORS® who are serious about proactively marketing their services will use a wide variety of tools to promote their business. Websites, blog postings, emails, e-newsletters, postcards, etc. are just a few examples of marketing content assets distributed through traditional...

Bring Unique Value to Clients with the Lowe’s Program for REALTORS®

Simple, fast and unique, the Lowe’s Program for REALTORS® provides NAR members with more than just discounts for property upgrades. It also offers a cutting-edge and professional digital marketing tool and discounts on gift cards that help to exceed...

Useful Mobile Apps for REALTORS®

Periodically, The Member’s Edge lists mobile applications (apps) for busy REALTORS® looking for ways to improve efficiencies, communications and overall business lifestyles. Following are several apps that recently caught our eye: 1. YouMail Visual Voicemail There will be a time when...

Create an Effective Digital Marketing Platform Easily and Affordably

The idea of starting a digital marketing program from scratch may sound daunting and expensive, especially if you have never done it before. However, these days REALTORS® can create a highly-effective digital marketing platform for little cost and a...

10 Tips for Writing Effective Real Estate Copy

Writing clear copy in real estate listings is more important than ever. Often the first contact a REALTOR® has with a potential homebuyer comes through a home listing. With the speed at which shoppers are able to jump from...

REALTOR® Guide to Email Marketing

Email marketing campaigns are a great way for REALTORS® to stay connected to real estate clients. Whether your clients are active in the real estate market or simply taking their time to make the right decision, email marketing will...

Guide to Measuring Online Marketing Results For REALTORS®

You’ve got a marketing plan, you’re on Twitter, you have a website and you have a blog. Now what? Measuring marketing results in social media is essential for REALTORS® who are making their mark in the online space. According...