Writing clear copy in real estate listings is more important than ever. Often the first contact a REALTOR® has with a potential homebuyer comes through a home listing. With the speed at which shoppers are able to jump from one listing to the next, especially online, it’s essential that your listings are written clearly and are engaging. And since the first contact you’ll likely have with a potential homebuyer will come through a real estate listing, the copy is your first chance to build a reputation and a relationship.
1. Write clear, catchy headlines
Describe the house factually, but add a sense of urgency so the property appears to be highly sought-after and desired. Nearly everyone will read your headline, while relatively few visitors will read the rest of the copy … unless you can capture their attention immediately, that is. A good rule of thumb is to spend half your time working on the headline. Continue reading »
Email marketing campaigns are a great way for REALTORS® to stay connected to real estate clients. Whether your clients are active in the real estate market or simply taking their time to make the right decision, email marketing will help promote both your listings and your personal brand, and can also be an effective tool for landing new clients. And while email marketing requires a bit of technological know-how, many of the basics are probably similar to other marketing initiatives you’re already working on. Here are a few tips to help you get started.
Select an Email Service
MailChimp and Constant Contact are two great examples of services that provide customizable templates so your emails have a personal touch. Current and prospective clients will be more likely to read the material, since the message will come directly from you. If possible, make sure your service is optimized for smartphones; mobile, now more than ever, is where people consume their information. Continue reading »
You’ve got a marketing plan, you’re on Twitter, you have a website and you have a blog. Now what? Measuring marketing results in social media is essential for REALTORS® who are making their mark in the online space. According to InmanNext, “Social Media, SEO, and blogging are the highest areas of participation, but the lowest spend,” making social media an attractive and affordable resource for REALTORS®. But aside from a general feel for the tenor of the conversation, what are the best way to measure results online, and more specifically in social media? Here’s a Guide to Measuring Online Marketing Results for REALTORS®.
Social Media Statistics
If you spend enough time on social media you’ll come to understand the tone of the conversations, and you’ll be able to see the raw number of fans and followers. Aside from those top-level vanity numbers, here are a few social metrics you can easily track: Continue reading »