America loves a good come-from-behind story, especially when that story involves a lot of blood, sweat and tears along the way. We’re a country famous for falling down, dusting ourselves off, and getting back up again. Some of our most beloved national heroes and celebrities have failed and bounced back. Michael Jordan, for example, was cut from his high school basketball team. Championship boxers routinely get up from the mat—they never gave up, and neither should you.
Real estate can be a tough business, and you’re bound to lose a sale now and again. We’ve all been there; showing 50 homes to a client only to have them pick none of them. What matters more than the loss is how you put that past failure behind you and bring a winning attitude to your next client interaction.
Accept responsibility for the loss
In sports, the refs made a bad call or miss some of the action. The same goes for real estate. Sometimes it seems your clients missed an obvious opportunity on a property, or a fellow REALTOR® might misinterpret your communications. Still, it’s up to you to evaluate your own practices and ask tough questions about why a certain property hasn’t sold or about your own practices. After you evaluate, admit your mistakes. Instead of stewing, take each loss as a learning opportunity and move forward.
Homebuyers and sellers have their pick of eager agents to assist them with their real estate needs. We wanted to make sure that you stand out from the pack and demonstrate to your potential clients the advantages of working with a REALTOR®. We’ve compiled a list of 7 tools that you can add to your marketing repertoire.
1. Establish a Competitive Advantage with Education from REALTOR® University
Consider investing in a Designation or Certification Course offered by the National Association of REALTORS® which offer you specific skills that will help you offer unique services to your buyers and sellers. You can also take your training to the next level by applying to REALTOR® University’s graduate school where you can pursue a Master of Real Estate Degree in a variety of concentrations ranging from Real Estate Sales, Marketing and Management to Real Estate Appraisal.
2. Get Handy with Apps
REALTORS® have a number of useful apps at their disposal to help you work on the go and stay productive. NAR offers apps to help with business and your membership, while you can also download free apps on iTunes to help with marketing, managing client relationships and even helping with calculating interest rates and annual property taxes.
Every day you face the challenge of juggling hundreds of decisions while minimizing distractions. You are at your best when you have a plan that maximizes your strengths with diligent planning and support.
The best way to maximize the opportunity in your market is to focus on being as productive as possible.
Here are six simple productivity tips you can use today:
Focus Your Territory
Focus on your territory to ensure you find and attract the best listings. Overextending yourself will make it much harder to stay on top of everything. Focus on your territory, do your research and add to your list of contacts by networking. Establishing these strong relationships is key, especially in commercial real estate. You’ll become an expert on property prices, sales history, and demographics. Continue reading »
Membership in the NAR has its privileges, not the least of which is an extensive list of marketing resources you can use every day. From partnerships with national brands to technical and office solutions, get the most out of your membership by familiarizing yourself with all the perks of being a REALTOR®. Continue reading »
There are still two weeks left in 2011 – plenty of time to take a moment to plan about how best to start the New Year on the right foot. Make more than just a New Year’s resolution and take this opportunity to look at your career and your life as a whole. Lay out the framework for a positive start to the New Year and see if you can’t ride the momentum all the way to 2013.
Make a Personal Financial Statement
Take a clear look at your financial situation. What are your large assets, what are your liquid assets, and what are your outstanding liabilities like mortgage or car payments? Once you calculate your net worth, you’ll get a good picture of your financial situation and be able to make changes accordingly. It’s hard to reach your financial goals without a financial plan.