Many first-time homebuyers (and sellers) can have a lot of questions about the real estate market, but might not also know what a REALTOR® does and how REALTORS® can assist in the buying and selling of homes. If you’re working with clients who are new to the real estate experience, or if you are a new REALTOR® yourself, here are 10 questions you can expect to answer frequently, and tips on how you might answer them.
1. What is a REALTOR®?
A REALTOR® is more than someone who works in real estate. A REALTOR® is a member of the National Association of Realtors. Make sure your clients know that as a NAR member you operate under a professional code of ethics that goes above and beyond what might be required of other real estate professionals. Let your client know about relevant certifications, and even offer a basic case study of a similar client you have successfully worked with in the past. Continue reading »